Seeking understanding and trust

Do you consider yourself right- leaning or conservative?

If so, the News Tribune would like to know what you think about our news coverage. We've partnered with the group Trusting News to survey and interview our readers as part of a larger effort to explore the challenges the news industry is facing when it comes to the political divide in trust of news organizations.

The objective in Trusting News (trustingnews.org) is to demystify trust in news and empower journalists to take responsibility for actively demonstrating credibility and earning trust. It partners with newsrooms and researchers to experiment with transparency and trust-building strategies and uses what it learns to train journalists and educators. According to the organization, it believes responsible, ethical journalists should not succumb to the national rhetoric around "the media" and instead need to invest in telling the story of their own work and why it's valuable and trustworthy.

Many conservatives have reported feeling underrepresented by media, and while we most often hear this complaint on the national level, we know it's felt on the local level, too. We need to hear your thoughts and open a discussion about how we can retain, and in some cases rebuild, the trust of the community we serve.

By participating in this survey, you can help us and the wider journalism industry better understand your views.

The survey takes about 10 minutes and asks questions about where you get your news and how you feel about local and national journalism.

To take part in the survey and sign up to be interviewed, visit bit.ly/newstrustsurvey. If you're selected to be interviewed, you'll get a $25 gift card.

If you have questions about the project, feel free to contact me at [email protected].

Madeleine Leroux is the News Tribune's community engagement editor.

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