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story.lead_photo.caption Julie Smith/News Tribune Matt Butkovich of Barn House Harley Davidson poses at the new store on U.S. Hwy 54, just south of Jefferson City.

Motorcycle enthusiasts, get ready — because a new Harley Davidson store will be riding into Jefferson City next month.

The Barn House Harley Davidson store is set to open in late October at 912 U.S. 54 West, near Missouri Furniture and Tractor Supply Company.

The 2-acre lot will be split into two separate businesses. Barn House Harley Davidson — the main building — will sell clothes, accessories and parts. Barn House Powersports will be located behind the main building and will handle services and motorcycle sales.

The parking lot will feature a large stage and pavilion area where the stores plan to host events and charities.

"It's more than just the riders, it's about bringing the community together," said Matt Butkovich, Barn House Harley Davidson store manager. "You want to help the community that is also supporting you, so we will have a lot of bands, events, fundraisers."

In preparation for Bikefest in the Lake of the Ozarks area, the business will offer sneak peek previews of the new location from Sept. 14-20.

"The amount of riders in this area is unbelievable, and just this week, there will be tens of thousands of people going down this road for Bikefest," Butkovich said. "For them to know we're going to be here and we'll be a place if they want to stop and get water or get in the shade for a minute in the future is super exciting."

When owners Steve and Laura Pecoraro told Butkovich their idea for the new store, Butkovich said, he knew it would be a success.

"I fell in love with the place and thought it was a really cool idea," Butkovich said. "Everybody was also fantastic and really nice, and this is going to be really great, phenomenal."

The Pecoraros also own Mid-America Harley Davidson in Columbia.

Over the next few weeks, those driving by will see a quick transformation of the property. The Pecoraros and Butkovich plan to remove the steel panels currently surrounding the building and install large windows and wood panels. They also have to install counters and offices inside the business.

Know of any business happenings around Jefferson City? Let us know at [email protected]

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