Advertiser Testimonials

See why the News Tribune is the best place to advertise in Cole County.

"Since we opened the doors in 1946, Beschienen Family Furniture has relied on the News Tribune to carry our advertising message into the homes of readers all over Mid-Missouri. They are helpful in creating ads, developing themes and delivering our message to customers at an affordable investment that gives us a great return!"
Steve Beschienen,
Owner, Beschienen Family Furniture
"Recently at Hy-Vee Gas, we ran a small coupon in the News Tribune for a one day only fuel discount of 15¢ off each gallon of fuel purchased... We sold 3 1⁄2 tanker truck loads; 25,000 gallons! This was the largest single day performance since we have opened our doors. We use the News Tribune, especially in these challenging economic times, to advertise special savings to our customers in all departments of the Hy-Vee of Jefferson City. Advertising in the News Tribune - WORKS!"
Rod Dolph, Store Director, Jefferson City Hy-Vee

"We have advertised in the News Tribune for 3 years now to generate new customers and keep our current ones informed of food and products we offer. In fact, we have seen continued increases directly related to our advertising. Research provided by our Marketing Consultant helped us develop a strategic advertising campaign. Even Save A Lot, Corporate, took notice of our creative designs and are now using the News Tribune for some of their design work."
Pat Wenzel & Joe Redel,
Owners, Save A Lot
"For years, Jim Lewis Tire & Wheel has counted on the News Tribune to generate new customers for us, while informing our current customers of specials and maintenance reminders. I would recommend other businesses use the News Tribune to drive sales also."
Phil Lepage, Owner
Jim Lewis Tire & Wheel


"“When the Cardinals made their run, we invested in apparel so that other Red Bird fans could show their fan support. We advertised the Cardinal shirts in the News Tribune and “WOW!” were we excited about our response. As a business owner, I need to know my investments will create a return, and advertising in the News Tribune has done just that! I recommend any business looking to knock their sale event out of the park, to use the News Tribune! Go Cardinals!”"
Carrie Carroll,
Carrie’s Hallmark
"For years we have used the News Tribune to reach our customers, both new and current. The creative staff continues to reach new families, individuals and businesses through our print and online advertising with the News Tribune. Midwest Travel Consultants recommends that any business needing to expand their customer base try the News Tribune."
Colleen Taylor, President/Owner,
Midwest Travel Consultants

"Having just opened Shed, Bath & Beyond in July 2009, I have become a strong believer in the News Tribune. Advertising in the paper has given my eastside pet grooming business the opportunity to build relationships with customers all over Jefferson City."
Jennifer Holland, Owner
Shed, Bath & Beyond
"By using the News Tribune and their aggressive approach to helping my small business develop, maintain and reach new customers, our office was able to quickly go from a new start-up office, to one of the top agencies in the state. Thank you, News Tribune, for providing the Business Builder program and bringing us our valued customers!"
Tom Ittner
Thrivent Financial for Lutherans
"As a small business owner I am always looking to increase business and gain new customers without straining the cash flow. The News Tribune’s Clip of the Week has done just that. It has allowed me to utilize cost effective advertising to offer great deals to our customers over the past 10 years. By partnering with local businesses like mine, News Tribune and Nick’s Family Restaurant will be serving you great deals for a long time."
Scott Raithel, Owner
Nick’s Family Restaurant
"With all of the negative news going on in the world, last year we partnered with the News Tribune on a fun, “Where in the paper is Speedo Steve” campaign. This successful idea has not only been entertaining, but has allowed us to grow our business. We have been able to directly track our results along with our other campaigns."
Keith, Angie, Steve and Helen Kliethermes
Travel Answers, Jefferson City
"The News Tribune has been a very successful advertising partner of KOPI as we continue to grow our print marketing programs. They have the ability to quickly deliver on a variety of initiatives, including graphic design and layout. Janet and everyone in the advertising department have been valuable members of our strategic team and have helped our business grow since our start-up in 1974. Their combined efforts and focus on making the marketing operation of our business incredibly efficient has saved us hundreds of dollars over the years. Their knowledge and implementation of the latest technologies has provided us with a dynamic marketing presence in the Mid-Missouri area. We view our work with News Tribune as a partnership and plan to continue our relationship with them well into the future.” "
Sherri Wilbers, – President
KOPI
"We use the News Tribune’s “CLIP of the WEEK” coupon section to promote our family-owned, Mexican restaurant. We have had new and repeat customers use these coupons giving us a measurable way to monitor our return on advertising. As a local business in a competitive restaurant market, knowing that the dollars going out are bringing customers in, is a great feeling. If you want the best Mexican food in town, come see us at Mi Tolteca. But if you want the best advertising in town, go see News Tribune.”"
Carlos Hernandez,
Mi-Tolteca
"When we opened the doors last year, the News Tribune helped us create a wonderful Grand Opening ad event that turned out to be more than we hoped for. We continue to use the News Tribune with ads in Classified, Local and the Main sections for events throughout the year. They deliver our message to customers with at an affordable investment that gives us a great return! We have used all three of their publications; News Tribune, Fulton Sun and the California Democrat to get great regional exposure with tremendous savings. Thank you, News Tribune for helping us build our business!"
The Precision Team,
Precision Power and Water Sports
"I would like to take this opportunity to say thank you for all that you do to make my advertising the best that it can be. After all the calls from my Women in Business advertisement and my ongoing niche sections, I received another new client who has held onto DŽcor & Design since August to contact me. Then, one day he pulled up behind me at a Jefferson City Intersection – only to read my Redesigns By Cindy logo on my vehicle’s back window. Good advertising rocks!"
Cindy Benward
Redesigns By Cindy
"As a small business owner I have to make good choices about what products I advertise in to maintain a budget and reach customers effectively. The News Tribune does that for me. Their marketing consultants help me decide which products to advertise in, what special sections and how often to place my advertising. If they feel that a particular section doesn't fit, they won't sell me an ad in it. Likewise, I have benefitted greatly by their choosing with me the ones that have given me maximum return. Thank you for being genuinely concerned for my best interests."
Cindy Downing, Owner,
Copper Kettle Restaurant
"“I have advertised in the News Tribune since I opened The Ink Spot three years ago. A large percentage of customers walk in my doors because of this cost effective advertising. The ads not only increase sales but the company AND its employees support my business by purchasing remanufactured inkjet and toner cartridges!”"
Lisa Steppelman – Owner,
The Ink Spot