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What earnings reports have revealed about ads

What earnings reports have revealed about ads

April 18th, 2012 in News

Here are highlights of recent quarterly earnings reports from selected Internet and media companies and what they say about the state of spending on advertising:

April 12: Google Inc. says its revenue, after subtracting ad commissions, totaled $8.14 billion in the first quarter. Analysts were expecting revenue of $8.09 billion on this basis. Google's revenue was helped by a 39 percent increase in "paid clicks," but the prices of its search-driven text ads continued to decline. The so-called "cost-per-click" for these ads declined 12 percent from the same time a year earlier.

Monday: Gannett Co. reports a 25 percent drop in first-quarter net income, as advertising in its newspapers continued to decline. Broadcasting revenue rose, helped by advertising related to autos, the Super Bowl and political campaigns.

Tuesday: Yahoo Inc. says that after subtracting commissions paid to its advertising partners, revenue was $1.08 billion in the first quarter, up slightly from last year. It marked the first time since the third quarter of 2008 that Yahoo's quarterly net revenue has increased from the previous year.

Omnicom Group Inc., which owns marketing agencies, says its domestic revenue climbed 4 percent in the latest quarter, while international revenue increased nearly 6 percent.

Coming up:

Thursday: Microsoft Corp., The New York Times Co.

April 25: The McClatchy Co.

April 26: Time Warner Cable Inc., The Interpublic Group of Cos.

April 27: WPP Group PLC

May 1: CBS Corp.

May 2: Time Warner Inc., Comcast Corp., IAC/InterActiveCorp

May 3: Viacom Inc.

May 4: The Washington Post Co.

May 8: The Walt Disney Co., Discovery Communications Inc.

Not yet known: AOL Inc., Clear Channel Outdoor Holdings Inc.