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Disney withdraws Navy SEAL trademark application

Disney withdraws Navy SEAL trademark application

May 26th, 2011 in News

LOS ANGELES (AP) - The Walt Disney Co. said Wednesday that it has withdrawn its application to trademark the phrase "SEAL Team 6," the elite unit that killed Osama bin Laden, after the Navy moved to protect its rights and the entertainment giant endured a wave of criticism and late-night jibes.

Disney sought the trademark rights on May 3, two days after U.S. operatives raided a luxury compound in Pakistan and killed the mastermind of the 9/11 attacks.

Disney's ABC subsidiary wanted to develop a TV show along the lines "NCIS" and "JAG," which are also real-life Navy units, and would have focused on the drama and heroism of the special forces members.

But it drew flak for not only its rapid filing, but also for a trademark application that included items like Christmas stockings and snow globes.

Comedy show host Jon Stewart needled the company on his "Daily Show": "I can't wait for the Happy Meal."

Navy spokeswoman Amanda Greenberg said the Navy already had rights to the SEAL trademark but recently submitted two new applications for trademarks of "Navy SEALs" and "SEAL Team."

"The Navy is fully committed to protecting its trademark rights as it pertains to this matter and is currently examining all legal options," she said.

Disney/ABC spokesman Kevin Brockman said the company pulled the plug on its bid "in deference to the Navy's application."

Disney is still interested in producing a show based on the unit's operatives although it would likely be produced by a third-party studio.