Nikki Payne happily greets each customer as they enter her new downtown Jefferson City business: The Snob Shop Exchange.
In her un-snobbish fashion, the social butterfly picked the name after her children ribbed her for being a "snob" at times when she didn't answer her cellphone.
"It's something majorly catchy that we thought sounded really good," she said.
The "gently used" women's clothing shop on 211 E. High St. is one of 17 businesses granted city licenses in November.