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BizBeat: Fitness entrepreneur opens fitness site

BizBeat: Fitness entrepreneur opens fitness site

January 6th, 2019 by Philip Joens in Business

The owner of a Jefferson City fitness studio recently launched a fitness website and plans to dive headfirst into the venture next month.

Erin Bidlack owns Studio 573 at the Capital Mall. In August, Bidlack teamed up with Josh Anderson, digital marketing director for Holts Summit food service and fast food company PFS Brands, to launch the site. uses video to lead clients through live workouts three to five times per week from their homes, offices or hotels. Videos of the workouts are also recorded for clients to watch later, Bidlack said.

"If you're somebody who can't get into a gym or has kids or schedule is conflicting, this is a great way to do it on your own," she said.

Bidlack said the site started with a soft launch to learn what worked best. Since August, she's gotten feedback from Pulse Hit's first 40 clients and clients from her fitness studio. In February, Bidlack and Anderson plan to push the product out to a wider audience.

"We wanted to make sure the product was good before we put it out there big," Bidlack said. "We wanted to get feedback before we felt comfortable to put it out there."

In December, she finished a minor renovation of Studio 573's 7,000-square-foot space. With her fitness studio business taking off locally, Bidlack said the website is designed to be used by people outside of Jefferson City.

Many of the sessions are taped at Studio 573, but Bidlack said she wants the businesses to remain separate ventures.

"Most people in Jefferson City can come to the studio," she said. "(Pulse Hit) is supposed to be more of a rural-based touch."