NEW YORK (AP) - Amazon's big sales day is here to stay.
Amazon said Prime Day orders rose 60 percent globally this year versus last year's inaugural showing. It said sales of Amazon's own electronic devices were particularly strong.
And the company said that this won't be the last "Prime Day."
"After yesterday's results, we'll definitely be doing this again," Greg Greeley, Amazon Prime vice president, said on Wednesday.
The e-commerce powerhouse launched the event last July to promote its $99 annual Prime loyalty program, which offers free two-day shipping and other perks. The loyalty program is a key platform for Amazon because Prime members shop more frequently and spend more money.
After some morning checkout glitches Tuesday, sales accelerated later in the day. For example, the company said it had sold 22,000 TVs in the U.S. by 10 a.m. Central time, but the number grew to 90,000 by the end of the day.
The Fire TV stick was the best-selling Amazon device and it was the biggest sales day for Amazon's smart speaker the Echo.
The Seattle company did not disclose any specific sales figures.
Sales were offered in the U.S., Canada and Europe where Prime membership is available. Amazon said orders grew 50 percent in the U.S. alone.
PiperJaffray analyst Gene Munster said Amazon's results beat his expectations for 37 percent growth, and the results solidify Prime Day as an annual holiday sales day.