Manhattan College will outsource its comprehensive athletic multimedia rights in a multi-year agreement with Jefferson City-based Learfield Sports, a rightsholder to more than 100 collegiate properties nationwide with a deep concentration in the Northeast and Mid-Atlantic Regions.
The partnership is effective immediately, and Learfield will vet a general manager to oversee the establishment of "Jasper Sports Properties" to work alongside the athletic administration on a daily basis. This local Learfield entity - dedicated solely to Manhattan College - will manage all aspects of the Jaspers' rights including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches' shows.
In addition to the initiatives of Jasper Sports Properties, Manhattan College will benefit from the complementary efforts of Learfield's National Sales team, which builds larger platforms across multiple collegiate properties with corporate America. Regionally, Manhattan College will join other Learfield partners such as Seton Hall, Army, Fordham, UMass, Penn State, the Patriot League and ECAC. Manhattan also is a Learfield Licensing Partners client.
Founded in 1853, Manhattan College is an independent, Lasallian Catholic, coeducational institution of higher learning offering more than 40 major programs of undergraduate study in the areas of liberal arts, business, education and health, engineering and science, along with continuing and professional studies, and a graduate division. Manhattan College sponsors 19 intercollegiate sports and competes in the Metro Atlantic Athletic Conference.