Anheuser-Busch to release new taste for Bud Light
Friday, November 11, 2011
ST. LOUIS (AP) — Anheuser-Busch is coming out with a sweeter, higher alcohol-content version of Bud Light as the company tries to build on the popularity of one of its top beers.
Bud Light Platinum will come in a cobalt blue bottle and it will be 6 percent alcohol by volume, compared with Bud Light's 4.2 percent, the company said.
The brewer said Thursday that the new, sweeter-tasting product will hit shelves in late January and offer a more upscale option for drinkers of light beer.
A number of major brewers are struggling with beer sales stagnating in the U.S. as the economic downturn limits consumer spending. Parent company Anheuser-Busch InBev reported Wednesday that its profit rose from a year earlier even though it sold less beer around the world.
Bud Light has beat the trend and continues to grow in popularity.
Anheuser-Busch declined to discuss the product or marketing plans in detail.
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