BASF Releases First Termidor Brand Expansion

ST. LOUIS, Mo.--(BUSINESS WIRE) --Oct. 20, 2010-- BASF Pest Control Solutions' Termidor(R)DRY Termiticidecan be used to treat drywood and subterranean termites, in virtually any wood, almost anywhere, with its patented Microllose(TM)-based formulation.

Termidor DRYis for use on gallery treatments inside structures and on new "off-structure" treatment sites, including trees, utility poles, fencing, decking, railroad trestles, piers, beams and other structural or landscape timbers.

For termites, Termidor DRYlooks and tastes good. Microllose is the BASF purified microcrystalline cellulose matrix, an extremely appetizing (more so than wood itself) termite food source. Termidor DRYis practical and comes in small, prepackaged, ready-to-use vials, which generally treat two-to-three average-sized houses depending on termite infestation. Applied with precision directly to termite galleries in wood (or carton nests or shelter tubes) in or away from structures, Termidor DRYquickly kills termites and is transferred among termites via the Termidor "Transfer Effect(TM)."

"Pest Management Professionals can experience proven Termidor efficacy and reliability with Termidor DRYin locations Termidor(R)termiticide/insecticide has never been before," said Ryan Weber, Product Manager for BASF. "The Termidor DRY formulation, applicator, method and uses are significant opportunities for the industry."

The result is a powerful, fast, and convenient new way to treat drywood and subterranean termites, with major expansion potential for PMP's termite business.

Visit http://pestcontrol.basf.us/TermidorDRY to see and learn more and to order your Termidor DRYStarter Kit (available beginning in January, 2011.) Or find us at http://www.Facebook.com/BASFTermidorPestControl.

About the Crop Protection division

With sales of ?3.6 billion in 2009, BASF's Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF's Crop Protection division is to be the world's leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.

Follow us on Twitter: www.twitter.com/basfagro and subscribe via RSS: www.basf.com/rss to our news feed.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than ?50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Users must always read and follow label directions.

A Termidor(R) termiticide/insecticide application can only be performed by a licensed pest control professional.

Termidor is not registered for termite use in the state of New York.

5/8 2010 BASF Corporation. All rights reserved.

--30--PWP/ms

CONTACT: BASF Corporation

Trish Grove, 636-861-4247

E-mail:Trish.Grove@basf.com

or

Padilla

Speer Beardsley

on behalf of BASF

Jocelyn Braun, 612-455-1784

E-mail:jbraunpsbpr.com

KEYWORD: UNITED STATES NORTH AMERICA MISSOURI

INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS NATURAL RESOURCES AGRICULTURE LANDSCAPE CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: BASF Corporation Copyright Business Wire 2010 http://www.businesswire.com/news/home/20101020007310/en

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