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Portia de Rossi has been teaching herself how to cook during the coronavirus lockdown. It's been an eye-opening experience for the actress — and for her fans.
She's cut herself and been burned, yes. She's also discovered she doesn't like some Indian flavors and her longtime wife, talk show host Ellen Degeneres, isn't a fan of curry and garbanzo beans.
"We're learning a lot about each other in quarantine!" she admits on Instagram.
We are indeed learning a lot about each other these days, and that's especially true with celebrities. Social distancing has meant they have no army of publicists or glam squad. They're bored and unfiltered — and often incredibly relatable.
Cardi B recently inexplicably ran headfirst into a massive Jenga tower and a daffy Madonna sang her hit "Vogue" into a hairbrush but changed the lyrics to include fried fish. Hillary Swank learned to crochet — and now has a new knit hat to prove it. Ariana Grande showed off her natural hair and Marlee Matlin put on her old wedding dress.
"I'm losing my mind but what else is there to do?" she wrote.
Stuck inside, Justin Bieber reverted to a childhood objective. Clad in a onesie and a winter hat, the singer attempted a round of "The Floor Is Lava" in his massive living room, leaping onto cushions, chairs, foot stools, two skateboards and a roller. The video has been seen more than 9 million times.
"I think now people need the human touch even more, and I think celebrities really understand that," said Neal Schaffer, a social media strategy consultant whose new book is "The Age of Influence."
"People want to relate to real things, real people," Schaffer added.
While some influencers and stars continue to post a flood of flattering, carefully stage-managed images with every hair in place, others are indeed mirroring us — unshaven, unwashed and not ashamed.
"When I drink, I get really, really brilliant ideas," singer Pink confessed recently. "And last night, I got an idea — I can cut hair." She then reveals some choppy, shaved spots on her head.
Celebrities, it turns out, really are just like us: They get drunk and do stupid stuff, too. And they're like us in another way, too: Pink later announced she also had contracted the virus.
The coronavirus has also unlocked places we never expected to go, like Selena Gomez's bathroom and inside Broadway star Adrienne Warren's bathtub. We've come to inspect Rosie O'Donnell's messy garage/art studio.
Theater icon Patti LuPone was taking part in a livestreamed benefit led by O'Donnell when theater fans grew enchanted by something they'd never seen before: LuPone's cool basement. They could see a colorful, light-up vintage jukebox and a wall rack stacked with cassette tapes.
So LuPone leaned into the interest, later making little video tours on Twitter that include her subterranean one-armed bandit, a massage table, mementos, her desk and a pinball machine.
"I have so much to show you," she said.
Yuval Ben-Itzhak, the CEO of Socialbakers, a social media marketing company, has noticed the trend and encourages it. He suspects fans will reward the more honest of celebrities at the other end of this crisis.
"By giving their audience a glimpse into their lives — from showing their homes, their families or themselves looking casual, like people typically do at home — celebrities are likely to actually increase their engagement," Ben-Itzhak said. "Users seem to really engage with natural, authentic-looking content, especially right now. It gives a feeling of 'We're all in this together.'"
We may be all in this together, but we're not equal. After all, celebs may be just like us, except they're usually much richer. The new intimate view we have of the famous reveals a chasm: Bieber's living room is large enough to fit several regular living rooms. Not everyone can self-isolate on a yacht.
The first real sign celebrity exposure was curdling was when "Wonder Woman" star Gal Gadot led a sing-along of "Imagine" with such stars as James Marsden, Zoe Kravitz, Amy Adams and Mark Ruffalo. Pushback came quickly, with some commentators calling it "cringeworthy" and "out of touch." They asked for donations, not songs.
Akshaya Sreenivasan, a social media marketing expert at Texas A&M University's Mays Business School, said as the COVID-19 crisis drags on, celebrities are bound to face more online hate.
Sreenivasan anticipates some celebs will lose followers if they continue posting without sensitivity to the losses outside their mansions. And she thinks many will open their wallets to compensate for all the years of Instagram glam.
"They need to do something to protect that brand," she said.
Despite this new and unvarnished look at celebs and the pushback it has triggered, Sreenivasan is skeptical anything will really change once normal life resumes.
"We've had this conversation forever," she said. "We're going to move on until the next problem comes, and we'll have this inequality conversation again."