The annual Sip N' Shop event bounced back from a year off Saturday.
Downtown Jefferson City Missouri Association took a year off the event in 2020 due to COVID-19 and returned in May.
Sarah Bennett, with the Downtown Association, said they planned for about 300 participants. About 200 people came to the May event.
However, less than two hours into the event, she'd run out of the 300 wine glasses she had - which served as people's tickets.
Attendees paid $15 for a glass for the event and then could walk around Downtown Jefferson City to visit businesses. Each business partnered with a winery or brewery so attendees could get their glass filled at each shop.
Between pre-sold tickets and those paying day of with a credit card, Bennett said about 295 people had come through by 5:30 p.m.
Adding in the people who paid in cash, she said, attendance was nearing 400.
The event started at 3 p.m. and went until 7 p.m.
Bennett said numbers surpassed pre-2020 events.
Matt Green with BarVino said the event went great.
"Even people who aren't shopping at my establishment now know that we're here," he said. "So it just gives every single business downtown exposure. Whether it directly impacts us tonight or not is irrelevant."
Justa Brendel, owner of Bella Roose Boutique, said as a relatively good business, the event was a good way to get the name out, interact with the community and have fun.
She said the first lull was about two hours into the event.
Cara Alexander Stark, with CORK and Board, said they partnered with Capitol City Cinema so people could look at both establishments.
She said it went well.
"It's a great way to get exposure," she said.
It wasn't just the business owners enjoying themselves. Shoppers Diane Williams and Betty Kenny said they were having a great time.
Williams said she wishes more establishments had wine rather than beer.
"Some people like beer, which is fine," she said. "Just, when you talk about sipping, you think about wine."
However, that didn't stop them from enjoying themselves.
"It's a nice afternoon to be outside," Kenny said. "We love just kind of shopping around and having some wine while you shop, it doesn't get any better than that."