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story.lead_photo.caption FILE- This March 28, 2018, file photo shows the Facebook logo at the company's headquarters in Menlo Park, Calif. (AP Photo/Marcio Jose Sanchez, File)

Businesses and nonprofit organizations that wish to reach more people may want to invest in a little time at Missouri River Regional Library.

With ever-changing trends in social media, the library, at 214 Adams St. in Jefferson City, is to host training for anyone trying to expand their audiences and markets — be they business owners, nonprofits or other organizations.

The event is scheduled at 7 p.m. Thursday at the library.

Kenney and Natalie Newville, MRRL's marketing manager, will teach participants how to strategically use social media to promote their business or nonprofit and reach a target audience.

"It's geared toward nonprofit, direct sellers, or anyone who is trying to learn how to engage on social media — how to create content that people are interested in," Natalie Newville said. "A lot of times, we pick a topic and use real-life examples to teach other people how to do it."

Oftentimes, those small businesses and nonprofit organizations don't have the finances to hire a marketer, she said. The training is intended to help each organization provide that service for itself.

She said it's not difficult to gauge how well or poorly your company or nonprofit is doing on social media.

"There are so many tools to use to measure your growth and measure your reach," Newville said. "The world we live in now, we recognize you have to be on social media."

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