The second Burger King in Jefferson City is now open and is the second location in the world to show off the brand's new restaurant design.
Burger King at 521 Missouri Blvd. opened about two weeks ago.
The second Burger King in Jefferson City features Cadillac bench seat-inspired booths, table lighting that incorporates the fast-food restaurant's popular crown and ceiling lights that are supposed to remind customers of the Whopper ingredient layers, according to a corporate news release.
After testing the new design in a few markets, the final design will become the new interior decor package, the news release states.
Broadway Restaurant Group, based in Maryland Heights, operates both the Missouri Boulevard location and the Burger King at 1923 Christy Drive.
The locations Broadway Restaurant Group operate will also test the new meatless Impossible Whopper, the news release states.
"Burger King has significantly upped its game over the last couple of years to stand apart from what people typically expect from a fast-food restaurant," Henry Delouvrier, co-founder and managing partner of Broadway Restaurant Group, said in the news release. "There have been upgrades to the guest experience across the board — from overhauling the look and feel of the restaurants, to launching new and innovative products like the Impossible Whopper, to improving the quality of ingredients in core products."
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