BIZBEAT: Serendipity Roasting Company opens Jefferson City location

Tara Espinoza/News Tribune photo: 
Serendipity has opened a Jefferson City coffee shop at 200 Madison St. The shop is open from 7 a.m.-2 p.m., Monday through Friday.
Tara Espinoza/News Tribune photo: Serendipity has opened a Jefferson City coffee shop at 200 Madison St. The shop is open from 7 a.m.-2 p.m., Monday through Friday.

It all starts with a dream.

Sixteen-year-old Sariah Simmons wanted to open a coffee shop. She saved her money and, along with her parents, opened Serendipity.

The

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