Super Bowl spending expected to be at all time high

Ryan Pivoney/News Tribune photo: 
Shawn Thompson, bartender at Last Flight Brewing Company in Jefferson City, takes a customer's order Sunday, Feb. 11, 2024, during the Super Bowl. The brewery extended its hours and invited regulars in to watch the game.
Ryan Pivoney/News Tribune photo: Shawn Thompson, bartender at Last Flight Brewing Company in Jefferson City, takes a customer's order Sunday, Feb. 11, 2024, during the Super Bowl. The brewery extended its hours and invited regulars in to watch the game.


More than 200 million Americans were expected to watch Super Bowl LVIII.

And spending on the game was anticipated to reach a record $17.3 billion, according to the National Retail Federation.