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In this Nov. 6, 2012 file photo, Taylor Pineiro, of New York, a deputy field organizer for the Obama campaign, works the phone at a field office in Scranton, Pa., on Election Day. Republicans are moving aggressively to repair their technological shortcomings from the 2012 election, opening a new tech race to counter a glaring weakness against President Barack Obama last year. (AP Photo/Scranton Times & Tribune, Butch Comegys, File)

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GOP moves to plug technology gap with Democrats

Embarrassed by how the last presidential election exposed their yesteryear technology, Republicans are turning to a younger generation of tech-savvy social media experts and software designers to improve communications with voters, predict their behavior and track opponents more vigorously.

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