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In this Thursday, June 27, 2013, photo,Tegan, 9, poses with Monster High Dolls as part of a Christmas toy preview at the toy store Hamleys in London. Mattel’s Monster High Dolls, with neon hair and punk clothing, have grown to an estimated $500 million in annual sales since debuting in 2010.

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Barbie fights for her life (VIDEO)

Monster High dolls gaining ground

Barbie, long the reigning queen in the doll world, has suddenly been thrust into the battle of her life. But Barbie’s competitors look nothing like the blue-eyed, blond-haired, long-legged fashion icon. And they don’t have the same old standards of beauty as the aging diva either.

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