July 4, 2013
In this Monday, June 3, 2013 photo, Brewmaster Brian O'Reilly holds a can of Helles Golden Lager with a 360 Lid as he poses for a portrait at the Sly Fox Brewing Company, in Pottstown, Pa. Brewers and consumers debate using bottles or cans, innovation of the age-old staple continues as breweries seek to differentiate themselves on expanding beer shelves. Budweiser is selling a bowtie-shaped can that mirrors its iconic logo, Miller Lite is sold in a punch-top can, Sam Adams Boston Lager comes in cans designed to improve taste and now Sly Fox Brewing Co. is selling beer in "topless" cans with a peel-back lid that essentially turns it into a glass.
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Americans returned to bottles and the beloved craft brews they contained, a cultural turn that left canned beer looking decidedly low-brow. But more recently craft brewers rediscovered cans, realizing they weren’t just retro-cool, but with a few tweaks might even be able to kick bottles in the can.
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