January 29, 2013
Ron Blydenburgh, of Hampton Bays, N.Y., watches the broadcast of the 2012 NFL football Super Bowl. In 2013, more Super Bowl advertisers are ditching the tradition of keeping spots secret and are instead releasing shortened versions of their Game Day spots called “teasers” to get pre-game buzz going on social media sites like Facebook and Twitter.
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Super Bowl advertisers are learning the art of the tease.
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