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Workers transplant lettuce in a field at Denison Farm on Monday, Aug. 12, 2013, in Schaghticoke, N.Y. Participants in the Certified Naturally Grown program must adhere to organic principles such as avoiding synthetic chemicals. Proponents say the program lets them promote their commitment to sustainable agriculture without the cost and extensive paperwork of the USDA program.

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Naturally Grown: An alternative label to organic

Justine and Brian Denison say they adhere to all the growing practices required for organic certification, yet if they label their beans and tomatoes "organic" at the farmer's market, they could face federal charges and $20,000 or more in fines.

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