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Group facilitator Franne McNeal, standing right, addresses women at a “Lean In” circle meeting in New York. The group is inspired by Facebook COO Sheryl Sandberg’s book “Lean In,” which seeks to empower women in the workplace.

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The new book group? Women form ‘Lean In’ circles

“Remember — you are your own brand,” business coach Franne McNeal was telling some 100 women crowded into a downtown Manhattan office lounge one evening last week.

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