September 30, 2012
In this Wednesday, June 27, 2012 photo, 3-D TV operator Cody Miles adjusts camera focusing settings for a 3-D production for ESPN 3-D Network at the ESPN X-Games at the Staples Center in Los Angeles. Only 2 percent of TVs in American homes were able to show 3-D last year, according to IHS Screen Digest. That's about 6.9 million sets out of 331 million installed.
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Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN's 3-D channel. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.