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In this Wednesday, June 27, 2012 photo, 3-D TV operator Cody Miles adjusts camera focusing settings for a 3-D production for ESPN 3-D Network at the ESPN X-Games at the Staples Center in Los Angeles. Only 2 percent of TVs in American homes were able to show 3-D last year, according to IHS Screen Digest. That's about 6.9 million sets out of 331 million installed.

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Who's watching? 3-D TV is no hit with viewers

Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augusta National and the flying motor bikes of the X-Games for ESPN's 3-D channel. But he can only guess how well his shows resonate with viewers. That's because 3-D audiences are so small they can't be measured by Nielsen's rating system.

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