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A car moves past the Hallmark Cards Inc. plant in Topeka, Kan., Tuesday, Oct. 2, 2012. The company says it plans to close the plant by the end of 2013.

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Tease photo

Social media among threats to greeting card makers

Posing challenges for Kansas City-based Hallmark

Say it's your birthday or you've just had a baby, maybe got engaged or bought your first house. If you're like many Americans, your friends are texting their congratulations, sending you an e-card or clicking "Like" on your Facebook wall. But how many will send a paper greeting card?

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