November 9, 2012
In this Tuesday, June 19, 2012 file photo, shoppers walk in a J.C. Penney story in Plano, Texas. J.C. Penney Co. reported a bigger-than-expected loss in the third quarter on plummeting sales as customers continue to reject its move get rid of blockbuster sales in favor of everyday low pricing, according to reports Friday, Nov. 9, 2012.
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J.C. Penney Co. is hoping it has hit rock bottom.