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This May 11, 2012, photo shows workers at the Facebook office in Menlo Park, Calif. Half of Americans think Facebook is a passing fad, according to the results of an Associated Press-CNBC poll. And, in the run-up to the social network's initial public offering of stock, half of Americans also say the social network's asking price is too high.

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Lack of trust in Facebook may hold back ad sales

Facebook's reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site's ads or buy the virtual goods that make money for it.

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