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May 15, 2012
This 2009 file photo shows the main entrance of a J.C. Penney store in the Manhattan Mall in New York.
Stories this photo appears in:
Penney resurrects the word 'sale' in advertising
J.C. Penney Co.'s new CEO Ron Johnson told analysts Tuesday the department store chain is resurrecting the word "sale" in promoting its monthlong events, the latest change it's making to reverse a sharp drop in customer counts and sales.
Penney has 1Q loss as new pricing repels shoppers
Turns out, J.C. Penney shoppers don't prefer predictable pricing over blockbuster bargains — at least not yet.
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