May 15, 2012
This 2009 file photo shows the main entrance of a J.C. Penney store in the Manhattan Mall in New York.
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J.C. Penney Co.'s new CEO Ron Johnson told analysts Tuesday the department store chain is resurrecting the word "sale" in promoting its monthlong events, the latest change it's making to reverse a sharp drop in customer counts and sales.
Turns out, J.C. Penney shoppers don't prefer predictable pricing over blockbuster bargains — at least not yet.