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This 2009 file photo shows the main entrance of a J.C. Penney store in the Manhattan Mall in New York.

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Penney’s 2Q results show some signs of life

The beleaguered department store chain on Tuesday reported its sixth straight quarter of big losses and steep revenue drops as it continued to face challenges related to a botched turnaround plan spearheaded by its ousted CEO Ron Johnson.

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Penney resurrects the word 'sale' in advertising

J.C. Penney Co.'s new CEO Ron Johnson told analysts Tuesday the department store chain is resurrecting the word "sale" in promoting its monthlong events, the latest change it's making to reverse a sharp drop in customer counts and sales.

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Penney has 1Q loss as new pricing repels shoppers

Turns out, J.C. Penney shoppers don't prefer predictable pricing over blockbuster bargains — at least not yet.


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