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In this Monday, March 26, 2012 file photo, Andre Parker, of Atlanta, wears a t-shirt in memory of Trayvon Martin, the unarmed 17-year-old who was killed by a Florida neighborhood watch captain while returning from a convenience store, during a rally in Atlanta. From the T-shirts and hoodie sales to pass-the-hat donations to trademarking slogans such as "Justice for Trayvon," the wheels are in motion to make money from the Florida shooting of teenager Trayvon Martin. His mother says at least some of the proceeds will be used to help other families. Experts say it is impossible to say how much could be made off the case but it's the latest example of a cause turned into an Internet-fueled brand.

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Trayvon Inc: Fla teen’s case turns into brand

From the T-shirt and hoodie sales to trademarking slogans like “Justice for Trayvon” to the pass-the-hat rallies that bring in thousands, the case of an unarmed black teenager killed by a neighborhood watch volunteer is quickly turning into an Internet-fueled brand.


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