Photo detail

This photo provided by Xerox shows a past advertisement for Xerox attempting to defend its brand name from becoming such a common noun for copiers that it falls out of trademark protection. Meanwhile, two years after its release, and hundreds of competitors later, iPad has become the word people use when they want a tablet computer. In many consumers' minds, there are no others.

Stories this photo appears in:

Tease photo

iPad prompts the question: What's in a brand name?

Apple's tablet is the only one people know

Apple is on the verge of doing what few others have: change the English language.


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