April 1, 2012
This image provided by the Centers for Disease Control shows Shawn Wright who had a tracheotomy after being diagnosed with head and neck cancer. Tobacco taxes and smoking bans haven't budged the U.S. smoking rate in years, but the government's latest effort tries to shock smokers into quitting with a graphic nationwide advertising campaign.
Stories this photo appears in:
More than twice as many people called a toll-free number to help them quit smoking a week after the launch of a $54 million ad campaign that shows graphic images of diseased smokers, federal health officials said Friday.