September 26, 2011
This Saturday, Aug. 20, 2011 photo shows, from left, Julie Levitch, Judd Levitch, Rex Levitch and Randy Levitch in Scottsdale, Ariz. The family is part of a growing nationwide movement to promote the merits of supporting locally owned businesses. Since Jan. 1, they've been trying hard to stick to a pledge to "go local" for virtually all purchases for 365 days.
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The first real snag came around Day 120. For four straight months, the Levitch family had stuck to their 365-day pledge to “go local” — forgoing Starbucks venti iced teas for blends sold from a Scottsdale vendor, trading the sales rack at Anthropologie for second-hand shops, switching from a grocery chain to the farmer’s market, even skipping a school event because it was at McDonald’s and not an independent eatery.