September 20, 2011
This screen shot shows Qwikster.com, a new website service available soon from Netflix. Netflix Inc. plans to separate its DVD-by-mail service and streaming video businesses. CEO Reed Hastings said on Sunday in a blog posting that the DVD service will be called Qwikster while the streaming business will be housed under the Netflix name. (AP Photo/Netflix Inc.)
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SAN FRANCISCO (AP) — The CEO of Netflix said he was sorry for mishandling a recent price increase that caused customers to cancel the service in droves. But the apology was drowned out by a decision that angered subscribers all over again.