Photo detail

In this Monday, Oct. 10, 2011 photo, a Sephora Collection Pink Eyelash Curler is displayed in Philadelphia. Advocates are asking whether breast cancer awareness has lost its focus, and become more about marketing than women’s health. Pinkwashing, a word coined by activists, is a practice being described as when a company or organization does a pink breast cancer promotion, but at the same time sells and profits from pink-theme products. But pink ribbon groups say such sales help to fund millions of dollars of research to find cures for the disease.

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Tease photo

Pinkwashing for breast cancer awareness questioned

The country is awash in pink for breast cancer awareness month — and some women are sick of it. While no one is questioning the need to fight the deadly disease, some breast cancer advocates are starting to ask whether one of the most successful charity campaigns in recent history has lost its focus.

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