August 20, 2011
In this May 18, 2006 photo, Burger King CEO John W. Chidsey, background center, watches as "The King" mascot of Burger King Corp., arrives at the New York Stock Exchange in New York. Burger King's spooky "The King" mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers.
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Burger King Corp. on Friday said it is retiring “The King” mascot, a man with an oversized plastic head and creepy smile who in recent years has been shown in ads peeping into people’s windows and popping up next to them in bed.