COLUMBIA, Mo. (AP) -- The University of Missouri plans to be more aggressive in its approach to ticket sales after finalizing a contract with a sales solution company.
The Columbia Daily Tribune reports that the university finalized Friday the contract with IMG Learfield Ticket Solutions, which will have a 13-person team serving as the school's outbound ticket sales unit.
The team will work on campus calling potential season-ticket buyers, and complement the university's ticket operations staff.
The University of Missouri had an average of 52,236 attend its seven home football games in 2016, a nearly 20-percent drop from 2015.
Brian White, the university's executive associate athletic director for external affairs, says the sales team will likely begin its work in late February.