Between all the rides, concerts and fireworks displays, visitors to Salute to America will be able to stroll the Avenue of the Americas - a street of vendors selling a world of products and services.
Avenue of the Americas will be open on the second day of the festival, July 4. It is located on East High Street in the 100 and 200 blocks, and it includes vendors of art, accessories, health products and more.
Event coordinator Penny Smith said many of the vendors from previous years are returning this year. The vendors include a mixture of local and non-local businesses.
A tent full of rainbows will lead you to one of the vendors. Tie Dye by Design, of Salem, Missouri, offers a variety of handmade tie dye clothing, from T-shirts and dresses to scrubs and children's clothing.
Other craft and art vendors include William's Handmade Crafts, Ken Barnes Photography and African Art.
Some vendors will be offering accessories, like MK Sunglasses and Paparazzi Jewelry. Others will be more informational, like the Air National Guard, Cole County Democrats, Cole County Republicans and the Census Bureau.
One booth may offer visitors the chance to see furry friends. K9s on the Front Line, a nonprofit organization that provides trained service dogs to veterans with PTSD, will be set up to give a presentation at 11 a.m. Thursday on the Madison Street Stage.
Children, and children at heart, may want to visit the Magic Brush Face Painting stand, where they can get painted like a fairy, tiger, superhero and more.
Those looking for a new activity could sign up for classes at the Gracie Barra Jefferson City Brazilian Jiu Jitsu table.
Other vendors include Does Your Seat Need Work?, Essential Detoxology, Midnight Museum, Rawls-Riley Creations, the Original Bucket Stool, Historic City of Jefferson, Leatherworks, Designs by Bill, J Wagbags and The Bella Charitable Foundation, among many others.
Smith said all of the vendor spots were full this year. Avenue of the Americas is sponsored by the Jefferson City Eastside and Westside Business Associations.
If all of that shopping makes you hungry, food and drink vendors will also be set up at Salute to America. Some of the options include Cold Stone Creamery, Southern Style BBQ, Smokin' Pig, Keck's Longhorn Root Beer and Angels' Arms, Kettle Korn & More.
The US Cellular Food Court, at 100 W. High St., will be open 4 p.m-11 p.m. both days of the festival.
Shopping vendors will set up in the morning of July 4, and will be open 11 a.m.-9 p.m.