UPHAM, N.M. (AP) - Spaceport America is no longer just a shiny shell of hope that space tourism would one day launch from this remote spot in the New Mexico desert.
The once-empty hangar that anchors the taxpayer-financed launch and landing facility has been transformed into a custom-tailored headquarters where Virgin Galactic will run its commercial flight operations.
Two levels within the spaceport include mission control, a preparation area for pilots and a lounge for paying customers and their friends and families, with each element of the fit and finish paying homage to either the desert landscape that surrounds the futuristic outpost or the promise of traveling to the edge of space.
From hotel rooms to aircraft cabins, the Virgin brand touts its designs for their focus on the customer experience. Spaceport is no different.
Earthen tones help ground visitors on the first floor. The social hub includes an interactive digital walkway and a coffee bar made of Italian marble. On the upper deck, shades of white and gray speak to Virgin Galactic's more lofty mission.
Company officials, offering the first glimpse of the facility Thursday, say the space is meant to create "an unparalleled experience" as customers prepare for what Virgin Galactic describes as the journey of a lifetime.
Just how soon customers will file into Virgin Galactic's newly outfitted digs for the first commercial flights has yet to be determined. A small number of test flights are still needed.
Billionaire Richard Branson, who is behind Virgin Galactic, and former New Mexico Gov. Bill Richardson, a Democrat, first pitched the plan for the spaceport nearly 15 years ago.
There were construction delays and cost overruns. Virgin Galactic's spaceship development took far longer than expected and had a major setback when its first experimental craft broke apart during a 2014 test flight, killing the co-pilot.
Critics suggested the project was a boondoggle, but supporters argued there were bound to be hard and sometimes costly lessons.
Democratic state Sen. George Munoz has enduring concerns about the business model for commercial, low-orbit travel for passengers.
"You can have all the money in the world and come back and say, 'Was my 30 seconds of fame worth that risk?'" he said.
Munoz said New Mexico's anticipated return on investment in terms of jobs and visitors is still overdue, with more than $200 million public funds spent on Spaceport America in cooperation with Virgin Galactic as anchor tenant.
At the facility Thursday, the carrier plane for Virgin's rocket-powered passenger ship made a few passes and touch-and-goes over a runway.
Behind the spaceport's signature wall of curved glass, mission control sits on the second floor with an unobstructed view of the runway and beyond.
There's also space behind two massive sliding doors to accommodate two of Virgin Galactic's carrier planes and a fleet of six-passenger rocket ships.
Virgin Galactic posted on social media earlier this week its carrier plane had landed in New Mexico and its main operating base was now at the spaceport. And Branson said the wing of Virgin's next rocket ship has been completed.
Virgin Galactic CEO George Whitesides said once the test flights are complete, commercial operations can begin.