ZACHARY, La. (AP) - Standing amid piles of waterlogged debris, President Barack Obama on Tuesday promised a sustained national effort to rebuild flood-ravaged southern Louisiana "even after the TV cameras leave" on a visit aimed in part at stemming campaign-season criticism that he's been slow to respond to the disaster.
As he toured a battered neighborhood and spoke to local officials, Obama tried to buck up beleaguered residents of the water-soaked region.
"This is not a one-off, this is not a photo-op issue," Obama said. "I need all Americans to stay focused on this I know you will rebuild again."
Obama's visit was a reminder of the political dangers and opportunities that natural disasters can pose. The president has been criticized for waiting until after he returned from his New England vacation to tour the Gulf Coast flooding. The timing, amid a heated presidential campaign, drew barbs from some local officials and Republicans political opponents, including GOP presidential candidate Donald Trump.
Trump visited Baton Rouge on Friday, enjoying a warm reception and allowing him to cast the president as golfing while Louisianans suffered. It was a sentiment echoed by many in the area, many of whom have said they feel their plight has been ignored by the media.
"Too little too late," Mona Gaspard said of Obama's visit. The resident of Ascension Parish said she saw her home filled with 4 feet of water and resented what she saw from Obama. "I saw him play golf, not helping out over here. Trump was over here, but he wasn't," she said.
Others were far less critical.
"It means a lot to know you have that support from the highest level," said Chrisena Brown, as the president surveyed the piles of discarded mattresses, broken appliances and heaps of clothing that line the curbs of her street. The college administrator said she's staying with family while she cleans up, working late into the night in stifling humidity.
Going door to door and trailed by cameras, Obama offered sympathy to residents as they took a break from the cleanup.
"I wish I was coming at a better time," he told one resident, as he put his arm around her and walked into her home for a brief tour. "But I'm glad to see everybody is safe, at least."
Obama is hardly new to the potent politics of natural disasters. As a candidate in 2008, he was a leading critic of President George W. Bush's response to Hurricane Katrina. And in 2012, the year of his re-election effort, he rushed to Louisiana to show solidarity with victims of Hurricane Isaac.
Now a president eying the end of his second term, Obama was neither emotional nor particularly defensive in relaying his message to residents. He said flatly he doesn't "worry too much about politics" and he is focused on improving the speed and efficiency of the federal response.
The White House said $127 million in federal aid had been designated for temporary rental assistance, essential home repairs, and flood insurance payments. More than 115,000 people have registered for federal disaster aid, with the state saying $20 million has been distributed to individuals so far. At least 40 state highways remained closed.