There are a multitude of events in downtown Jefferson City for the weekend starting Sept. 5.
"They all have stand-alone awesomeness," said Jill Snodgrass of the Daily Plan-It agency, who's helping coordinate publicity for Thursday Night Live, Friday's new Downtown Arts Stroll and Saturday's Prison Break race, Labor Parade, Street Art Fair and Chalk-Art competition, and Capital Jazzfest.
"It's going to be a really fantastic, whole weekend of events, and it's all going to be family friendly," she said.
Her job has been working with community leaders and "the Convention and Visitors' Bureau to promote the entire package of events that are happening on Sept. 5, 6 and 7, and branding it "ArtsLive Weekend,'" she said.
"We're hoping to encourage people from not only our community, but outside our community, to come to Jefferson City and spend the weekend."
That can mean more business for hotels, restaurants and other local businesses, she noted.
There are more-detailed stories on this page about some of the weekend's activities.
"It kicks off on Thursday with "Thursday Night Live' and "Soup Stock,'" Snodgrass noted. "And then on Friday, we've created a new event, that's an "Arts Stroll.'
"We're really excited about that - it's going to be just a really kind of "chill' event that will be focusing on all variety of art, from theater to visual to performance to spoken word."
Some restaurants will offer outdoor "bistro seating, with acoustic music," she said. Like Thursday, there will be temporary open containers allowed for those over 21, who pay for a special cup and wristband.
"It will actually be a little more low-key on Friday and Saturday than on Thursday - there's less bars that are participating," she said.
A different cup and band are required each night - visitors can't buy one cup and band to cover all three days' events, Snodgrass said.
Also on Friday, "The new Capital Cinema (in the former Chez Monet store) will have its first preview, which is super-exciting," Snodgrass said. "And Scene 1 will have their opening night for their Shakespeare" programs, a one-man Hamlet show.
And Saturday's starts at 9 a.m. with the "Prison Break" five-mile race, followed by the Labor Parade at 11 and Capital Arts' Street Arts Fair at noon.
With the streets closed and no cars parked, the 100 and 200 blocks of East High Street and the 200 block of Madison from High north to Commercial Way, the streets become a "canvas" for chalk artists, competing for fun or for some prizes in the different divisions.
And, while that continues, Capital Jazzfest begins at the Capitol at 1:30 p.m.
"We developed this ArtsLive branding, came up with the logo and one flier that mentions all of the events," Snodgrass said, because "it's helpful for people to visualize and to have one place to go, to get links to everything."