Faced with a tight deadline to raise thousands, JCTV is pushing membership fees and sponsorships to try and keep the station going past next year.
Earlier this month, City Administrator Nathan Nickolaus told members of the JCTV Steering Committee that the City Council would need to see a financial show of support for the station from the community and Lincoln University or the city would terminate its contract with JCTV in March.
In September, the council approved $110,000 in funding for JCTV, representing a $55,000 cut to its normal operating budget. That money was meant to keep the station operating through June 2013 to enable Lincoln University to discuss whether it will fund the station at some level before the university's fiscal year starts July 1.
The station has been directed to raise the missing $55,000 to enable it to operate until November 2013, when the city's new fiscal year would begin. Nickolaus had said Lincoln University should come up with half the needed amount and the other half should come from station fundraising.
In the last month, Station Manager Gloria Enloe said, the station raised $750 through DVD sales of the station's programs. Overall, the station has raised roughly $1,300.
"We have roughly $54,000 to go," Enloe said. "The entire amount looks daunting."