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In looking to "NOW!,' Marvel's changes no reboot

In looking to "NOW!,' Marvel's changes no reboot

October 10th, 2012 in News

PHILADELPHIA (AP) - It's not a reboot or relaunch. Marvel Comics' editor in chief Axel Alonso says the new "NOW!" initiative instead aims to recharge the publisher's heroes and villains.

That effort begins Wednesday with the debut of "Uncanny Avengers" No. 1, the first of 13 new titles through March 2013 that aims to hit "the refresh button" for many of the Marvel universe's characters and provide what Alonso calls a new entry point for readers - first-timers and long-timers - to characters they've grown up with in comics or embraced in recent big-screen films.

The move, he says, is the result of the calamitous events of the best-selling and just-concluded mini-series "Avengers vs. X-Men" that saw the return of the fabled Phoenix force and the death of some key characters, notably Charles Xavier.