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Gannett buys social-advertising firm BLiNQ Media

Gannett buys social-advertising firm BLiNQ Media

August 22nd, 2012 in News

MCLEAN, Va. (AP) - Media company Gannett Co. said Tuesday that it has bought BLiNQ Media LLC, a company that helps businesses advertise on social networks such as Facebook.

The companies did not disclose the financial terms of the deal.

Like other newspaper publishers, Gannett has been trying to boost revenue from digital products. Gannett CEO Gracia Martore said that adding BLiNQ to its Digital Marketing Services division will offer businesses "a one-stop shop for all marketing needs."

Gannett, which owns USA Today and other newspapers and television stations, is based in McLean, Va. BLiNQ is based in New York and has a major office in Atlanta.