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Online romance? Publisher starts e-romance imprint

Online romance? Publisher starts e-romance imprint

March 8th, 2011 in News

NEW YORK (AP) - There's a new romance in publishing - and it's happening online.

Avon Books announced Monday that it has set up a digital romance imprint, Avon Impulse, where books by new and established authors will be released electronically, with paper editions available on demand. The imprint begins next week with an e-novella by Katherine Ashe, "A Lady's Wish," and "multiple titles" are planned each month. Avon Books is an imprint of HarperCollins Publishers.

The digital market has been especially strong for romance fiction, in part because fans can read e-editions in public without fear of embarrassment. Avon also cited decreased shelf space in physical stores as a reason for starting Avon Impulse.