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NBC's "The Voice' scores post-Super Bowl slot

NBC's "The Voice' scores post-Super Bowl slot

June 1st, 2011 by LYNN ELBER, AP Television Writer in News

LOS ANGELES (AP) - NBC's new hit series "The Voice" is getting the choice post-Super Bowl spot next year, the network said Tuesday.

It announced that a special edition of "The Voice" will air Feb. 5 after the NFL championship game. NBC Entertainment Chairman Bob Greenblatt called the post-game slot the best showcase on TV and said the singing contest deserves the exposure.

The network's early decision regarding an event eight months away represents a vote of confidence in the freshman program.

"The Voice" features judges Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton and the gimmick of initially picking contestants sight unseen. It's been a bright spot for struggling NBC, scoring as the season's top-rated new series among young adults and a draw among all viewers.

The series has the right "mass appeal" to match up with the Super Bowl, the year's biggest sports event, Greenblatt said. "The Voice" debuted in April and wraps the season at the end of June.

While "The Voice" has secured the Super Bowl slot, there's uncertainty over the NFL schedule because of a labor dispute that led to the team owners' lockout of players.

A federal court hearing on the issue was scheduled this week.