St. Louis discount retailer Here Today plans to open its Jefferson City location during the last week of October.
Heather Strahorn, Here Today marketing director, told the News Tribune in an email the store will open the last week of October, and Here Today's team will arrive in Jefferson City next week to prepare the store for its opening.
Located in the old Hastings location at 2233 Missouri Blvd., Here Today will sell home and outdoor decor, clothing and groceries at discount rates. Its stores are known to be similar to dollar stores, with many items costing about $1. Stores tend to be filled with bright neon blue, yellow, green and pink signs and feature trendy merchandise.
Its selection of home decor is smaller than other home retailers like HomeGoods, and it carries a small selection of groceries, cleaning and bath supplies. Here Today stores also boast large selections of wines and craft beers, including some wine bottles that start at $3.
"It's a reinvention of the discount store," Strahorn previously told the News Tribune. "The concept is here today, gone tomorrow because of the idea that our merchandise is constantly changing."
The company has eight stores in the St. Louis area. Jefferson City's store will be one of three opening in the fourth quarter, along with stores in Cape Girardeau and Sikeston, as the company makes its first foray outside of St. Louis. Here Today plans to open another eight to 10 stores in 2018.