The newest store at Capital Mall is geared toward outfitting the "college town" crowd.
DK Fashions offers "urban hip-hop, club and party wear" in women's, juniors', plus-size, misses' and men's sizes, said store owner Dyneisha Wallace.
The store, located in the mall's JCPenney wing near Kay Jewelers, also sells shoes, handbags, jewelry and other accessories.
DK Fashions opened for business May 7 and has planned a grand opening celebration for the week of June 1.
"Everyone that comes in will be entered to win a $100 shopping spree," Wallace said, adding the store also will run special sales during the grand opening week.
DK Fashions is open during Capital Mall's regular business hours, from 10 a.m.-9 p.m. Mondays through Saturdays and from 11 a.m.-6 p.m. Sundays.
For more information, call the store at 573-644-6684.