In connection with the current emphasis on teen driving safety, we are reminded of a bit of advice shared with us.
"Wherever you are, be there," was the maxim of a salesman, who believed success required focus. He believed clients could sense if he was distracted by thoughts of his next sales call or flight home.
Teen drivers at Missouri high schools have been invited to participate in the "It Only Takes One" campaign sponsored by the Missouri Coalition for Roadway Safety and Act Missouri.
The invitation follows comments by law enforcement authorities in a News Tribune story Monday about continuing safety education for motorists and the Missouri Highway Patrol's recent suggestions for parents who are teaching their teens how to drive.
The "It Only Takes One" campaign consists of two surprise safety belt checks at each registered high school and includes creative educational campaigns throughout the school year. In addition, schools have the opportunity to submit a 30-second video spot aimed at encouraging their peers to buckle up.
Participating schools are eligible for prizes, and area schools have been among past award recipients.
"Six out of 10 young drivers and passengers killed in 2014 Missouri vehicle traffic crashes weren't buckled up," said Bill Whitfield, the coalition's executive committee chairman. "Through education, competition and fun, the "It Only Takes One' campaign can make a difference with young Missourians and save lives."
The coalition reported young drivers are over-represented in crashes both nationwide and in Missouri. Although comprising only 8 percent of Missouri's licensed drivers, they were involved in 17 percent of fatal and serious injury crashes in 2014.
Traffic crashes are the leading cause of death for people 15-20 years old, according to the coalition, which cited research indicating driver distractions are the primary cause of fatal collisions.
Distracted drivers fail to heed the maxim to "be there" - singularly focused on the act of driving. That includes buckling up as soon as the driver gets behind the wheel.
The popularity of multi-tasking reaches dangerous proportions when operating a vehicle is relegated to one of numerous tasks that include eating, grooming, telephoning and texting.
In announcing the "It Only Takes One" campaign, the coalition said: "It's important that young drivers realize it only takes ONE text, ONE drink, ONE call, ONE reach, ONE distraction to cause ONE fatal moment but that ONE clicked safety belt could be the difference between life or death in a car crash."
Attentiveness helps prevent accidents. Seat belts help prevent injuries and fatalities. Being there behind the wheel - alert and focused - helps prevent that one potentially life-changing moment.