Collegiate rights holder Learfield Sports announced Wednesday an innovative partnership with Snapchat, bringing sports fans closer to the college teams and events they love, according to a news release.
This partnership between Learfield Sports and the visual storytelling app will leverage Snapchat Live Stories, which allow Snapchatters at the same event to contribute their personal perspectives through video and photo Snaps to one collective story.
"This is a unique opportunity to help our school partners bring the incredible college sports experience to millions of hard-to-reach millennials on one of the most popular and fastest growing mobile platforms," said Learfield Senior Vice President/Chief Content Officer Joe Ferreira in the news release. "Live Stories deliver a sense of community and excitement in a timely manner, a feeling no other medium can emulate."
"Snapchat Live Stories create a very unique and personal fan experience around events," said Snapchat Director of Partnerships Ben Schwerin in the news release. "We're thrilled to be partnering with Learfield Sports in order to bring Snapchatters even closer to the excitement of their favorite college teams."