Learfield Sports was selected by VCU Athletics to represent the Rams' media and sponsorship sales efforts through the 2024-25 collegiate athletic season. The announcement was made by Ed McLaughlin, VCU associate vice president/director of athletics, and Greg Brown, Learfield president/CEO.
Beginning with the 2015-16 athletic season, the Richmond, Virginia-based "VCU Sports Properties" team will collaborate daily with the athletic administration. This 10-year partnership marks the first time VCU will have an outside entity oversee its athletic multimedia rights. The Learfield Sports sales team, led by General Manager Robby Robinson, will manage all aspects of the Rams' rights including signage, digital, corporate sponsorships, television and radio play-by-play, and coaches' shows. Robinson, VCU's former senior associate athletic director for external relations, also will continue to serve as "Voice of the Rams" leading radio play-by-play.
Virginia Commonwealth University joins UMass, Rhode Island, St. Louis and Duquesne as other Atlantic 10 Conference members holding individual rights agreements with Learfield Sports.